Can the choice of phone bias "big data"?
/Much has been said about how Big Data can improve how businesses conduct their operations. The premise is that it improves efficiency and helps managers make better decisions. While I agree with this general assessment, big data can be a double-edged sword. It helps on one hand; but also raises issues on privacy, discrimination and bias on the other. In this post, I give an example of how the choice of the device collecting the data (your phone) can bias big data.
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Boone, T., Ganeshan, R., Hicks, R.L., Sanders, N.R. (2018). Production and Operations Management, 27(10), 1770-1774.